Articles by The Sherwins


What Do We Value As a Team?

If you want to reduce team misalignment from the start, close the gap between what people say they value and how they demonstrate those values through their everyday actions. Words are powerful—so powerful that most of the problems we encounter are failures of vocabulary. We assume that everyone uses the same words and that they mean the same things to everyone. This ritual can help your team align and define behaviors that are unique to them…


Design Cross-Training

Your biggest skills gains will come from design cross-training, moving through a variety of different design exercises that help you build and extend your skills. Check out these 10 exercises that were featured in the final issue of HOW Magazine, plus some fun variations that will help you build on your solutions…


The Secret to Better Design Deliverables? Pizza Pie.

You’re in a meeting with your senior stakeholders for an important design project. Everyone has cleared their calendars, eagerly anticipating what’s about to be shared on screen. It’s a big milestone. The lead designer pulls up their presentation and… well… no, wait, it’s not a presentation at all. It’s just a bunch of screens thrown together in their design program… Uh oh…